Final Portfolio

Stationary Package

Business Card: An essential part of stationary desgin. When you hand someone your business card, they will form an immediate opinion about your company.


It typically includes the most information:

• Logo
• Company name
• Employee name
• title
• phone number
• fax number
• email
• company
• web

Design Tips:

• Must be 2'' x 3.5'
• Horizontal OR vertical oritentian
• Check for unity
• Typical margins

Letter Head- A Printed piece of paper used to send letters, memos, etc.

 Typically Includes:

• Logo
• Company Name
• Company Address
• Phone Number
• Fax Number
• Web Address

Design Tips:

• Must be 8.5' x 11' (standard)
• Must be vertical Orientation
• Must leave room to write the letter, memo, etc. Big empty space in miffle
• Check for acuracy
• Check for unity....Community among other pieces

Envelope: The packaging that contains the letter/form when being mailed.

 STANDARD #10 ENVELOPE

 Typically includes:

• logo
• Company Name
• Company address

Design tips:

• Must be 9.5"x 4.125
• Horizontal or vertical orientation
• Must leave room for recipient's, address and stamp
• Check for accuracy
• Check for unity

Notes on Logotypes

Logotypes- A symbol used to show different variety of things. Such as Food, Restrooms, Company, Etc.

• Means a logo
• Egyptian Hieroglyphics are an example of languages. 
• Coats of arms, water marks and the development of the printing technology
• as the industrial revolution development in the 18th and 19th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery on the page.
• as the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
• Consultancies and trades-groups in the commercial arts were growing and organizing
• Children's books, authoritative newspaper, and conversational periodicals developed in their own visual
• Consultancies and trades-groups in the commercial arts were growing and organizing by 1890 the US had 700 lithographic printing firms employing more than 8,000 people
• As printing costs decreased, literacy rates increased, and visual styles changed, the victorians decorative arts lead to an expansion of typographic styles and methods or representing business
• by the 1950's, modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialize movement in the US and elsewhere.
• The visual simplicity and conceptual clarity that were the hallmarks of modernism as an artistic movement formed a powerful toolset for a new generation of graphic design
• Less is more.

1. KEEP IT SIMPLE
2. MAKE IT MEMORABLE
3. TIMELESS
4. VERSATILE
5. APPROPRIATE

Look for spot color.

=Method of specifying and printing colors with its own ink. Spot color printing  is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.

Pantone Matching System

= System by this company PANTONE which makes inks for every printer in the world.

CHOOSE YOUR COLOR WISLEY!

=Color plays important role in logo design. Color can illicit different feelings and emotions from the audience.

Interpretation if color may vary depending on age, gender, and cultural demographics.

- So a new vibrant color may want to follow curent trends, whereas a bank may choose to tay with a more conservation color palette.

- Keep your color palette to two or three. Too man colors will increase your cost of production.
=Combination Marks- are graphics with both text and a symbol.

Ionic/symbolic- are compelling yet uncomplicated images that are emblematic of a perpendicular company or product.
Wordmark-a logotype, commonly known in the design industry as a word mark, just the iniail on the company. CNN, NASA, ABC, FOX, IBM,

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?
By the typewrighter
What is a camera obscura?
The thing that they use for making machines.Post an example of a camera obscura.

How did scholars and artists utilize the camera obscure?
the brighter it was the more efficient it was towards anything.
From where did the photographic camera develop?
From the people that made it.
Who first used the term "photography"? Where was is derived from?
The one who made it. They thought about something to make it easier to take pictures from.Post an the first photograph.  

Who is credited with making the first successful photograph?
The one who made the first cameraPost an example of a Daguerreotype image.

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
He thought it made make cameras more easier to work with.
Post an example of a Calotype image.

Who invented the Calotype process? What are the advantages and disadvantages of the process?
to take pictures
Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?

Who is George Eastman? What company did he establish?
Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?

What is Edwin Land best known for? What company did he establish?
Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?

What was Eadweard Muybridge known for?
Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?
In 1880s, the development of the motion picture camera allowed this?
Post a photo of a motion picture projector.
What is a motion picture projector?

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
-Andrew cuntinburg
What is a "stenographer"?
-The one who crated all the computersPost an example of Shole's typewriter.

Why did Sholes send a prototype of his typewriter to Clephane?
To make writhing easier and faster
After the typewriter began production, why did Clephane pursue another machine?
The screen
Who spent a year redesigning Clephane's typesetting machine?
Clephane
What is meant by "typesetting"?
If you mess up righting you have to re wright everythingPost an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
It makes louder noises.
How did this machine change the newspaper industry?
To make all the people know about it and have then buy more.Post an example of a Linotype keyboard.

How did the keyboard of the Linotype Machine differ from keyboards that we use today?
It is more defighned so it makes it easier to type onPost an example of a Linotype slug.

What is a slug?
the keys for the keyboard.Post an example of a person operating a Linotype Machine.

Why is the Linotype Machine the greatest advanced in printing since movable type?
It is a big computer machine that makes the paper come out threw the back of it.

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with?
He made the codex.Post a photo of the Gutenberg Press.

How did the printing press work? 
It makes book, what ever they type it goes straight to the machine and prints it out.
What motivated Gutenberg to find a better way of creating books?
So people can find easier and funner ways to enjoy themselves.
Why did Gutenberg experiment with metal type versus wood type?
To leanr how to read, and show people that reading everyday can help improve your spelling skills.Post an example of movable type in a type case.

What is moveable type?
It helps write fast, to make books be published faster.
What is a matrix?
A place where all letters come in one form in straight line to help slow people read better.
What ink did Gutenberg develop that he used specifically for the printing press?
Black ink.
What is paper made from? Where did paper originate?
Trees.
What is a "substrate"?
Something to help type fast, and learn how to type.
Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened? 
What was the first book he printed?Post an example of this book.

How did the Gutenberg Press impact communication?

Who introduced the printing press to England?

What was the early form of newspapers?

When was the first news weekly published? What was it called?

What kind of press was built in the US in the mid 1800s?
Post an example of a 1930s printing press.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?

Which printing process is the Gutenberg press an example of? Briefly describe the process?
Post an example of an intaglio press.
What is intaglio printing and how is ink transferred?
Post an example of a screen (porous) printing press.
What is porous printing and how is ink transferred?
Post an example of a lithography printing press.
What is lithography and how is ink transferred?
Post an example of a offset lithography printing press.
What variation of lithography is used by the commercial printing industry today?

How do printing presses used today compare to the Gutenberg Press?

Describe four-color process printing using CMYK?

The Codex and the Illuminated Manuscript | 1st century AD

Post an example of a scroll.

What were the drawbacks of the scroll?
They were able to make the writing a lot easier for everyone to read in there cultrual. 

Post an example of a codex.

What is a codex?
They are symbols of all the different kinds of people that have swords and want to make things obvious to take advantage of all the people.


"Codex" is derived from the Latin meaning "block of wood". Why?
They stop all the bad people from coming into their cave.

What is the difference between "sequential access" and "random access"?
They make everything by hand, they don't make things so that they can come in.

What were the advantages of using the codex?
To keep people away form there cave.


What helped spread the use of the codex?
All the symbols they have made in the cave.


What replaced papyrus? Describe the process used to create it?
Its a type of font, thats now on WORD, Its kind of slangy and broken letters.


What is vellum?
A piece off fabric that has a loud noise that usually goes on shoes.

Name several examples of current technology that utilizes the format of the codex?
-The Scroll
- Codex
- Appoint
- Random access
What led to a period of cultural and economical deterioration?
The Manuscript


Post an example of an illuminated manuscript.

Who began creating books by hand, taking the creation to an art form?
Many people from the ancient home, and many people think that all the people from the future were going to make everything harder from them.


What does "illumination" refer to? What was included in this ornamentation?
No one knows who made them.


What tool was used for creating the illuminated manuscripts?
The feather.


Why were these manuscripts reserved for religious purposes?
To scare everyone away.


What is craftsmanship? Why is it important?
A great umber have vanished due to various invasions.

The Roman Alphabet | 7th Century BC

What was the basis of the Roman uppercase alphabet?
sign prepress one spoken sound


What were the purposes of the formal and informal styles of lettering?
Irregular and straight written left to right, inclined with a stylus

Why is the Roman alphabet the most widely used and what contributions did it make?
it was different from another writing method at that time
because of their trading cultural their alphabet spread into parts of africa and europe


From where did serifs originate?
It was the only way they can communicate with ethers, and show each and one another the different ways to draw in art, but to express themselves in a unique way.

When and where did lowercase, or minuscule, letters develop?
When they did lowercase letters and minuscule letters they found each one of them easier to read than the actual english language.

What is a ligature and why were they utilized?

They were utilized b communicating the different letters and how they seem to be and like to be different.


Post an example of the Roman alphabet in visual form. 

The Greek Alphabet | 800 BC

How did Greeks come in contact with the Phoenicians?

- At the time which used complex characters and were difficult to learn.

How was the Greek adaptation of the alphabet different from its predecessor?

- trading cultural of the Phoenician merchants spread the use of the alphabet into parts of north africa and europe.

Why is the Greek alphabet considered to be the world's first true alphabet?

- its simplicity allowed it to be used in multiple languages.

Name several similarities and differences between the Greek and modern English alphabets?

1. Simplicity
2. Royalty
3. Disintegrated
4. Emerged
5. Adaptions

- it aslo allowed common people to learn how to write.

Post an example of the Greek alphabet in visual form. 

The Phoenician Alphabet | 1050 BC

The Phoenician alphabet is based on what principle?

-Scholars believed it to be a direct variation of Hieroglyphics

Describe the shape of the letters and what tool created them?

- others hypothesized ties with cuneiform or an independent creation.

What two reasons made the Phoenician alphabet so successful?

- based on the principle that one sign represents one spoken sound.

What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?








-This system contrasted with other scripts at the time which used complex characters and were difficult to lear
Post an example of the Phoenician alphabet in visual form.

Hieroglyphics and the egyptians | 3,000 BC

In the sixth century BC, what three civilizations invaded Egypt? 

1. persians
2. greeks
3. romans

Post an example of the inside wall(s) of an Ancient Egyptian temple.

What was discovered on the inside of the temples?

-carved painted images on every wall and surface
Scholars believe that Ancient Egyptians were inspired and influenced by which written language?

- that hieroglyphics came into existence a short while after cuneifrom

What is the difference between logographic and alphabetic elements?
(Logograms_ visual symbols representing ideas or objects) 
(Alphabetic_variations came later as the language evolved into demotic)

The term Hieroglyphic derived from what two Greek words?

1. Hiero- Sacred
2. Glyphic- Engraving or wrighting

What is a scribe?


- is a school to learn and how to read or write.
Who else was trained to read and write? Why?
































- Military leader were trained as scribes so they could communicate while in battle.


Post an example of hieroglyphics on papyrus.

What is papyrus and how was it made?

- Could read and write instructions on the walls and papyrus for rituals which were performed to please the gods and goddesses.

What is a substrate?

- also responsible for writing a set of scrolls for pharaohs and other important Egyptians on papyrus.

What were the Books of the Dead?

- Were usually commissioned by the users themselves before death.

How did Ancient Egyptian hieroglyphics become a forgotten language?

- Greeks and romans rules egypt few were capable of reading or writing.






















Post an example of the Rosetta Stone.

What is the Rosetta Stone? Where was it discovered?


-French soldiers spotted a slab with inscriptions on it. 


What three languages are included on the stone?

1. Egyptian Hieroglyphics
2. Demotic
3. Greek

Why couldn't the text on the Stone be deciphered?


- A chunk of the stone was missing none of the three texts were complete.


Who finally deciphered the text? What was his breakthrough?


- Made rubbings of the text and sent them to other scholars in france seeking help


Why does the interpretation of the Rosetta Stone have such significance?


- The british invaded egypt and defeated Napoleon and his army.

Cuneiform and the Sumerians | 3,000 BC

The Sumerians were one of the earliest types of this kind of civilization? What does that mean?

- It means that Skilled artist. One of the earlist nomadic civilizations who migrated to sumer now known as the southern iraq around 3500BC
Why is the region of Sumer considered the Cradle of Civilization?


- Where cuneiform was created the words first written language. 

What could the Sumerians practice year round because of the regions climate?

- Because of the regions climate the sumerians were able to practice year round agricultrule. The surplus of food allowed them to stay.

Post an example of early Cuneiform (Sumerian pictograph).

Why was Cuneiform created?


-to help keep track of these business transactions

What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
-Wet clay.

1. Form it into flat surfaces
2. use a wedge shaped stylus made from reed to make imprecations into the clay surface.
3. Lay clay tables in the sun allowing them to dry and harden making them permanent.

What did Cuneiform begin as a series of? 

- Pictographs became more abstract number of characters continued to grow, the cuneiform evolved into a wedge shaped language.










Post an example of evolved Cuneiform (wedge-shaped).

After it evolved over time, what shape did the characters of Cuneiform evolve into?

- became a target for many invading civilizations.


Post an example of Akkadian Cuneiform.

After the Akkadians conquered, what happened to the Sumerian culture and written language?

- Adopted the sumerians culture and their written language
What is a pictograph?

- a way of cuneiform to communicate with other languages.

Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?


- led by sargon the great. Conquered the suzerains and other surrounding civilizations.

Visual Organization!

Not directing the audience through a design is misdirecting them!

Eye Movement:

1. Controlling eye movement within a composition is a matter directing the natural scanning tendency of the view's eye. 
2. The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye.
3. Light areas of a composition will attract the eye, especially when adjacent to a dark area.
4. Diagonal lines or edges will guide eye movement.

Optical Center:

1. The spot where the human eyes tends to enter the page. Optical center is slightly above mathematical (or exact) center and just to the left. 
2. It takes a compelling element to pull your eyes away from this spot.

Z Pattern:

1. Our visual pattern makes a sweep of the page, generally, in the shape of a Z.

Font Guideline:

1. No more than 2 fonts. 
2. Wanna make sure that those two fonts compliment each other.
3. avoid all caps
4. Choose the right font (To the theme or tone)
5. ∂o not over use fancy and complicated fonts(curly, decorative, script)

• www.typography/email/2010_032010_03/index.htm

Visual Hierarchy 


-Will establish focal pints based on their importance to the message thats being communicated.
=A crucial part of the design process is to established an order of element, a visual structure, to help the viewer absorbs the informations provided by a design.

• ASK YOURSELF THE FOLLOWING...

1. What do i want my viewer to look at first?
2. What do i want my viewer to look at second?
3. What do i want my viewer to look at third?

#1 CAVE PAINTINGS

What are cave paintings?

-Beautiful, Detailed and colorful Representations found on the inside of cave walls and ceilings.

Name several common themes found in cave paintings?

-Western Europe, Australia, Africa, and china.

How were these paintings created (tools, pigments)?

They were traced. Water, Paint juices, animal blood, soil, and charcoal.

What is the most famous cave painting site? When was it discovered and by whom?

- 35,000 years ago. Lascaux

Post an example of cave painting(s) from this cave.

Why did this cave have to be closed? What was done to satisfy public curiosity?

- Its too old, and being damages by the carbon dioxide.

Post an example of cave painting(s) from Altamira cave.

In Altamira cave, why do most of the paintings have a red hue?

It was also had to be shut down because of carbon dioxide damage.

It had to be red hue, because that’s the only colors that they could use.

Who discovered this site? How old are the paintings confirmed to be?

Chauvet- Point Arc.

What is the oldest known cave painting site? When was it discovered and by whom?

-95,000 years ago.

Post an example of cave painting(s) from this cave.

What was different about the painting techniques at this site?

-They are used to be specified as a unique painting. No one knows why they did it. But it was shown to written as symbols.

What is "speleologist"?

-Someone who studies paintings.

What three reasons do archeologists and historians believe prehistoric man created cave paintings?

-   Created For magical Or Religious reasons.

-   That if an image of a desired event

-   Paintings might come true.

Assignments #13. Research & Inspiration!

Why is this important to us? What makes this research helpful, by communicating? (Pro)

Exquisite- Carefully selected of special beauty or charm, or rare and 

appealing excellence, as a face,

 a flower, coloring, music, or poetry.
It was invented by French surrealist in the mid 1092's.
Surrealism- Is a type of art that goes against reality; 
it uses the element of surprise.
Inspiration-  Amusing, silly, weird, funky, crazy, 
fantasy , traditional, fun, cute, cild-like.

lThese inspirations are very meaning full. They show so many ways to reform, and show so many way to do my own Exquisite Corpses. These are probably one of the more Inspiring ones, because they show me how, and what to start on. Most of the time when the teach just tells me to do an exquisite corpses, i get confused and have too look up, some of the things she talking about. Its not her fault, i just learn differently mostly than others. These are great examples. They make me want to do some myself!

The Creative Process!

THE CREATIVE PROCESS.

Creative process, is a series of steps repeated  every time you design something. 

 - Why is this necessary?

1. It improves consistency 

2. Ability to time and plan your work.

3. Raise the quality of your work.

4. Communicate more effectively and in a more

 professional manner.

Steps of the creative process!

 

1. Research...The client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you, whatever you need to do to get inspired,

2.  Brainstorm//Inspiration... Striving to be unique and innovative white still following to current trends, ensures a FRESH AND CREATIVE APPROACH. Ask yourself these questions: What kinda of message am i trying to communicate, and who is the audience? What am i trying to tell them, what kinda of color//style?

3. Sketch...Sketch to get your thought out and to work through ideas.

4. Execute... Implement your idea. Combine type and imagery into a well developed composition. Utilize design principles and visual principles guidelines to help. Try technique, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you want it too imagined, and it isn't working. Try another idea. Forcing an idea won't result in a good design.

5. Critique & Revise...Take a step back, (literally) and look at your design with an objective eye. make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will this process.