Visual Organization!

Not directing the audience through a design is misdirecting them!

Eye Movement:

1. Controlling eye movement within a composition is a matter directing the natural scanning tendency of the view's eye. 
2. The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye.
3. Light areas of a composition will attract the eye, especially when adjacent to a dark area.
4. Diagonal lines or edges will guide eye movement.

Optical Center:

1. The spot where the human eyes tends to enter the page. Optical center is slightly above mathematical (or exact) center and just to the left. 
2. It takes a compelling element to pull your eyes away from this spot.

Z Pattern:

1. Our visual pattern makes a sweep of the page, generally, in the shape of a Z.

Font Guideline:

1. No more than 2 fonts. 
2. Wanna make sure that those two fonts compliment each other.
3. avoid all caps
4. Choose the right font (To the theme or tone)
5. ∂o not over use fancy and complicated fonts(curly, decorative, script)

• www.typography/email/2010_032010_03/index.htm

Visual Hierarchy 


-Will establish focal pints based on their importance to the message thats being communicated.
=A crucial part of the design process is to established an order of element, a visual structure, to help the viewer absorbs the informations provided by a design.

• ASK YOURSELF THE FOLLOWING...

1. What do i want my viewer to look at first?
2. What do i want my viewer to look at second?
3. What do i want my viewer to look at third?