Vocabulary

                                                         Vocab. #1


Target Audience- Specific group of people within the target market at which the marketing message is aimed


Message- object of communication


Work ethic- set of values, based on hard work


Employ ability skills- depends on knowledge, skills and ability


20/20 rule- being on the computer to much can hurt your vision precisely in the dark


Right_to_know laws- you have the right to know something you want to know, at the moment and on.


                                                           Vocab. #2


icon- Religious work of art

vector_based graphics- illustrations, work with pixels, show the meaning of something or someone.


specs/specifications of a project- explicit set of requirements


dialog box- interface or computers


palette- wooden board used for mixing colors and painting


                                                            Vocab. #3


guidelines- guidelines, are steps to show you how to do something. For example, instructions, and tracing something.


extensions- An object, to make something longer than it is.


contextual menu- A short cut, or pop-up menus to get you somewhere you need to be.


clipping mask- Another word for cropping. You use a clipping mask, to cut something out, kinda of like cropping something or someone out.


                                                              Vocab. # 4


hue- the different colors on the color wheel.


primary colors- red, green, blue


secondary colors- colors given color space. By mixing colors together to get one simple color


tertiary colors- when you mix the main colors with their "children" you get 6 new colors


neutral colors- all dark colors like brown, grey, black.

                                                                  Vocab. # 5

continuous tone image- An image where all the variations of color can be represented.


resolution- is used for the pixel count in digital imaging.


file size- Is actual amount of disk space consumed by the file, or how much information is stored within the file. 

Vocab. # 6

                    Alignment:     

Flush Left- alighned to the left


Flush Right- alighned to the right


Centered- very formal. Center.


Justified- alighned on the left and right


                Type Family: Bold, italic.


Small caps-  have a height that is similar to the lowercase X-height.


Lining Numbers- Uniform heights, basically all have the same heights.


Non*Linings- also have text, old style, numbers have a small body size plus ascenders.


Inflating* or Shrinking letters- italic, bold, small caps.

   Notes

Leading space in between line of type 

Margins- White space around edges of document, indesign.


Kerning- Adjusting the space in between individual characters.


Tracking- Allows you to adjust space in between, as a whole.

 INDESIGN

Concept- An idea, something forming ones mind.


Final product- The end result, how we ultimately communicate to our audience. 


Thumbnail- A quick sketch to get thoughts out of your mind and onto paper.


Initial CAP- Larger decorative, capital letters at the begging of text, or paragraph