THE CREATIVE PROCESS.
Creative process, is a series of steps repeated every time you design something.
- Why is this necessary?
1. It improves consistency
2. Ability to time and plan your work.
3. Raise the quality of your work.
4. Communicate more effectively and in a more
professional manner.
Steps of the creative process!
1. Research...The client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you, whatever you need to do to get inspired,
2. Brainstorm//Inspiration... Striving to be unique and innovative white still following to current trends, ensures a FRESH AND CREATIVE APPROACH. Ask yourself these questions: What kinda of message am i trying to communicate, and who is the audience? What am i trying to tell them, what kinda of color//style?
3. Sketch...Sketch to get your thought out and to work through ideas.
4. Execute... Implement your idea. Combine type and imagery into a well developed composition. Utilize design principles and visual principles guidelines to help. Try technique, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you want it too imagined, and it isn't working. Try another idea. Forcing an idea won't result in a good design.
5. Critique & Revise...Take a step back, (literally) and look at your design with an objective eye. make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will this process.
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