Podcast #3 Principles of Design

Define principles of design?
- Concepts used to arrange the structural elements of a compostion

What do the principles of design affect?
- The expressive content or message.

What is the principle of repetition?
- Repeating some aspects or elements of a design throughout the entire document.

Describe ways that the principle of repetition helps the composition/audience?
-  Acts as a visual key that ties your piece together.

What are ways that you can incorporate repetition into your designs?
- Uses a pattern

What should you avoid when working with repetition?
- Do not repeat so much that i becomes annoying or overwhelming.

What is the principle of proportion/scale?
-  The relative size and scale of the various elements in a design

What is the most universal standard of measure when judging size?
- Human Body

How can the principle of proportion/scale be used as an attention getter?
-  More in scale with the human measure

What is the principle of balance?
- Distribution of heavy and light elements on the page

Which kinds of elements/shapes visually weigh heavier/greater?
- Weights of elements

What is another name for symmetrical balance?
- Sense of  EQUALITY on counter balance

Define symmetrical balance?
- Evenly distributed around a central vertical or horizontal axis

What is another name for asymmetrical balance?
-  Informal balance

Define asymmetrical balance?
- Occurs with the weight of a composition is not evenly distributed.

What is the principle of emphasis?
- Both sides are not identical

What happens to a design that has no focus?
- Nothing stands out.

What is a focal point and how is it created?
- can call attention.

How many components of a composition can be a focal point?
- Center of intreats

What ways can emphasis be created in a design?
- By making one element dominate

What is the principle of unity?
- Is the wholeness or composition

What three ways can unity be obtained?

1. Put objects close to one another.

2. Make thing similar

3. Direct vison by a line that traveled around the design


What is the principle of variety?
- Prettying to differences and diversity

What ways can a designer add variety to a design?
- Texture, color, shape, value

Why is it important to find the right balance between unity and variety?
 Too much unity is bad.

What is figure?
The eye sees different from the figure.

What is another name for figure?
- Positive shape

What is ground?
- Its the negative space

What is another name for ground?
-you can see it more clear
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
- An Illusion
Why must a designer consider the composition as a whole?- Its a mistake to only plain the figure

What is the principle of rhythm?
- the continuity organization in space and time
How is rhythm achieved?
-Through the orderly repeat element, line, shape, value, and texture
What three ways can rhythm occur in a design?
1.  Similar in size or Length

2. With a more organic

3. Sequence of shape

How does rhythm help a composition/design?
- Can help deliver the message

What is the principle of contrast?
-Have life

How can contrast help a design?
- To show the real way to make a design live.

What is wrong with having too much or too little contrast in a design?
- It wont make the picture pop out

What is the key to working with contrast?
to make sure the difference are obvious

What are some common ways of creating contrast?

Size, Value, Color, Type, Texture, Shape