Stationary Package

Business Card: An essential part of stationary desgin. When you hand someone your business card, they will form an immediate opinion about your company.


It typically includes the most information:

• Logo
• Company name
• Employee name
• title
• phone number
• fax number
• email
• company
• web

Design Tips:

• Must be 2'' x 3.5'
• Horizontal OR vertical oritentian
• Check for unity
• Typical margins

Letter Head- A Printed piece of paper used to send letters, memos, etc.

 Typically Includes:

• Logo
• Company Name
• Company Address
• Phone Number
• Fax Number
• Web Address

Design Tips:

• Must be 8.5' x 11' (standard)
• Must be vertical Orientation
• Must leave room to write the letter, memo, etc. Big empty space in miffle
• Check for acuracy
• Check for unity....Community among other pieces

Envelope: The packaging that contains the letter/form when being mailed.

 STANDARD #10 ENVELOPE

 Typically includes:

• logo
• Company Name
• Company address

Design tips:

• Must be 9.5"x 4.125
• Horizontal or vertical orientation
• Must leave room for recipient's, address and stamp
• Check for accuracy
• Check for unity

Notes on Logotypes

Logotypes- A symbol used to show different variety of things. Such as Food, Restrooms, Company, Etc.

• Means a logo
• Egyptian Hieroglyphics are an example of languages. 
• Coats of arms, water marks and the development of the printing technology
• as the industrial revolution development in the 18th and 19th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery on the page.
• as the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
• Consultancies and trades-groups in the commercial arts were growing and organizing
• Children's books, authoritative newspaper, and conversational periodicals developed in their own visual
• Consultancies and trades-groups in the commercial arts were growing and organizing by 1890 the US had 700 lithographic printing firms employing more than 8,000 people
• As printing costs decreased, literacy rates increased, and visual styles changed, the victorians decorative arts lead to an expansion of typographic styles and methods or representing business
• by the 1950's, modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialize movement in the US and elsewhere.
• The visual simplicity and conceptual clarity that were the hallmarks of modernism as an artistic movement formed a powerful toolset for a new generation of graphic design
• Less is more.

1. KEEP IT SIMPLE
2. MAKE IT MEMORABLE
3. TIMELESS
4. VERSATILE
5. APPROPRIATE

Look for spot color.

=Method of specifying and printing colors with its own ink. Spot color printing  is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.

Pantone Matching System

= System by this company PANTONE which makes inks for every printer in the world.

CHOOSE YOUR COLOR WISLEY!

=Color plays important role in logo design. Color can illicit different feelings and emotions from the audience.

Interpretation if color may vary depending on age, gender, and cultural demographics.

- So a new vibrant color may want to follow curent trends, whereas a bank may choose to tay with a more conservation color palette.

- Keep your color palette to two or three. Too man colors will increase your cost of production.
=Combination Marks- are graphics with both text and a symbol.

Ionic/symbolic- are compelling yet uncomplicated images that are emblematic of a perpendicular company or product.
Wordmark-a logotype, commonly known in the design industry as a word mark, just the iniail on the company. CNN, NASA, ABC, FOX, IBM,