Final Portfolio

Stationary Package

Business Card: An essential part of stationary desgin. When you hand someone your business card, they will form an immediate opinion about your company.


It typically includes the most information:

• Logo
• Company name
• Employee name
• title
• phone number
• fax number
• email
• company
• web

Design Tips:

• Must be 2'' x 3.5'
• Horizontal OR vertical oritentian
• Check for unity
• Typical margins

Letter Head- A Printed piece of paper used to send letters, memos, etc.

 Typically Includes:

• Logo
• Company Name
• Company Address
• Phone Number
• Fax Number
• Web Address

Design Tips:

• Must be 8.5' x 11' (standard)
• Must be vertical Orientation
• Must leave room to write the letter, memo, etc. Big empty space in miffle
• Check for acuracy
• Check for unity....Community among other pieces

Envelope: The packaging that contains the letter/form when being mailed.

 STANDARD #10 ENVELOPE

 Typically includes:

• logo
• Company Name
• Company address

Design tips:

• Must be 9.5"x 4.125
• Horizontal or vertical orientation
• Must leave room for recipient's, address and stamp
• Check for accuracy
• Check for unity

Notes on Logotypes

Logotypes- A symbol used to show different variety of things. Such as Food, Restrooms, Company, Etc.

• Means a logo
• Egyptian Hieroglyphics are an example of languages. 
• Coats of arms, water marks and the development of the printing technology
• as the industrial revolution development in the 18th and 19th centuries, photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery on the page.
• as the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
• Consultancies and trades-groups in the commercial arts were growing and organizing
• Children's books, authoritative newspaper, and conversational periodicals developed in their own visual
• Consultancies and trades-groups in the commercial arts were growing and organizing by 1890 the US had 700 lithographic printing firms employing more than 8,000 people
• As printing costs decreased, literacy rates increased, and visual styles changed, the victorians decorative arts lead to an expansion of typographic styles and methods or representing business
• by the 1950's, modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialize movement in the US and elsewhere.
• The visual simplicity and conceptual clarity that were the hallmarks of modernism as an artistic movement formed a powerful toolset for a new generation of graphic design
• Less is more.

1. KEEP IT SIMPLE
2. MAKE IT MEMORABLE
3. TIMELESS
4. VERSATILE
5. APPROPRIATE

Look for spot color.

=Method of specifying and printing colors with its own ink. Spot color printing  is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.

Pantone Matching System

= System by this company PANTONE which makes inks for every printer in the world.

CHOOSE YOUR COLOR WISLEY!

=Color plays important role in logo design. Color can illicit different feelings and emotions from the audience.

Interpretation if color may vary depending on age, gender, and cultural demographics.

- So a new vibrant color may want to follow curent trends, whereas a bank may choose to tay with a more conservation color palette.

- Keep your color palette to two or three. Too man colors will increase your cost of production.
=Combination Marks- are graphics with both text and a symbol.

Ionic/symbolic- are compelling yet uncomplicated images that are emblematic of a perpendicular company or product.
Wordmark-a logotype, commonly known in the design industry as a word mark, just the iniail on the company. CNN, NASA, ABC, FOX, IBM,

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?
By the typewrighter
What is a camera obscura?
The thing that they use for making machines.Post an example of a camera obscura.

How did scholars and artists utilize the camera obscure?
the brighter it was the more efficient it was towards anything.
From where did the photographic camera develop?
From the people that made it.
Who first used the term "photography"? Where was is derived from?
The one who made it. They thought about something to make it easier to take pictures from.Post an the first photograph.  

Who is credited with making the first successful photograph?
The one who made the first cameraPost an example of a Daguerreotype image.

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
He thought it made make cameras more easier to work with.
Post an example of a Calotype image.

Who invented the Calotype process? What are the advantages and disadvantages of the process?
to take pictures
Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?

Who is George Eastman? What company did he establish?
Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?

What is Edwin Land best known for? What company did he establish?
Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?

What was Eadweard Muybridge known for?
Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?
In 1880s, the development of the motion picture camera allowed this?
Post a photo of a motion picture projector.
What is a motion picture projector?

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter?
-Andrew cuntinburg
What is a "stenographer"?
-The one who crated all the computersPost an example of Shole's typewriter.

Why did Sholes send a prototype of his typewriter to Clephane?
To make writhing easier and faster
After the typewriter began production, why did Clephane pursue another machine?
The screen
Who spent a year redesigning Clephane's typesetting machine?
Clephane
What is meant by "typesetting"?
If you mess up righting you have to re wright everythingPost an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
It makes louder noises.
How did this machine change the newspaper industry?
To make all the people know about it and have then buy more.Post an example of a Linotype keyboard.

How did the keyboard of the Linotype Machine differ from keyboards that we use today?
It is more defighned so it makes it easier to type onPost an example of a Linotype slug.

What is a slug?
the keys for the keyboard.Post an example of a person operating a Linotype Machine.

Why is the Linotype Machine the greatest advanced in printing since movable type?
It is a big computer machine that makes the paper come out threw the back of it.

The Gutenberg Press | 1450 AD

What is Johannes Gutenberg credited with?
He made the codex.Post a photo of the Gutenberg Press.

How did the printing press work? 
It makes book, what ever they type it goes straight to the machine and prints it out.
What motivated Gutenberg to find a better way of creating books?
So people can find easier and funner ways to enjoy themselves.
Why did Gutenberg experiment with metal type versus wood type?
To leanr how to read, and show people that reading everyday can help improve your spelling skills.Post an example of movable type in a type case.

What is moveable type?
It helps write fast, to make books be published faster.
What is a matrix?
A place where all letters come in one form in straight line to help slow people read better.
What ink did Gutenberg develop that he used specifically for the printing press?
Black ink.
What is paper made from? Where did paper originate?
Trees.
What is a "substrate"?
Something to help type fast, and learn how to type.
Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened? 
What was the first book he printed?Post an example of this book.

How did the Gutenberg Press impact communication?

Who introduced the printing press to England?

What was the early form of newspapers?

When was the first news weekly published? What was it called?

What kind of press was built in the US in the mid 1800s?
Post an example of a 1930s printing press.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?

Which printing process is the Gutenberg press an example of? Briefly describe the process?
Post an example of an intaglio press.
What is intaglio printing and how is ink transferred?
Post an example of a screen (porous) printing press.
What is porous printing and how is ink transferred?
Post an example of a lithography printing press.
What is lithography and how is ink transferred?
Post an example of a offset lithography printing press.
What variation of lithography is used by the commercial printing industry today?

How do printing presses used today compare to the Gutenberg Press?

Describe four-color process printing using CMYK?

The Codex and the Illuminated Manuscript | 1st century AD

Post an example of a scroll.

What were the drawbacks of the scroll?
They were able to make the writing a lot easier for everyone to read in there cultrual. 

Post an example of a codex.

What is a codex?
They are symbols of all the different kinds of people that have swords and want to make things obvious to take advantage of all the people.


"Codex" is derived from the Latin meaning "block of wood". Why?
They stop all the bad people from coming into their cave.

What is the difference between "sequential access" and "random access"?
They make everything by hand, they don't make things so that they can come in.

What were the advantages of using the codex?
To keep people away form there cave.


What helped spread the use of the codex?
All the symbols they have made in the cave.


What replaced papyrus? Describe the process used to create it?
Its a type of font, thats now on WORD, Its kind of slangy and broken letters.


What is vellum?
A piece off fabric that has a loud noise that usually goes on shoes.

Name several examples of current technology that utilizes the format of the codex?
-The Scroll
- Codex
- Appoint
- Random access
What led to a period of cultural and economical deterioration?
The Manuscript


Post an example of an illuminated manuscript.

Who began creating books by hand, taking the creation to an art form?
Many people from the ancient home, and many people think that all the people from the future were going to make everything harder from them.


What does "illumination" refer to? What was included in this ornamentation?
No one knows who made them.


What tool was used for creating the illuminated manuscripts?
The feather.


Why were these manuscripts reserved for religious purposes?
To scare everyone away.


What is craftsmanship? Why is it important?
A great umber have vanished due to various invasions.